Creative Strategies & Branding
INSTILL CHANGE. MUSIC. ACTIVISM AND nstill Change. Music. Activism AND NEWLY REGISTERED VOTERS.
In 2020, legendary musicians Stephen Stills and Billy Porter launched Instill Change, a campaign blending music and activism to energize voters across the nation. With Moxi Brand Specialist Natalie Bonelli leading the charge, the team created a strong social media presence and developed a slogan that captured the movement's spirit. Following their dynamic performance at the Democratic Convention, and a partnership with Michelle Obama’s When We All Vote, they registered thousands of new voters. And that was just the beginning of their movement.
MEET NATALIE BONELLI: OUR BRANDING MAVEN BEHIND YOUR FAVORITE BRANDS
Natalie Bonelli, a force in the world of branding, has a knack for turning ordinary products into extraordinary ones. Before joining Moxi, she crafted memorable campaigns for Ever Bamboo, leading to a coveted spot on Dragon's Den. Her ability to capture the essence of a product and translate it into compelling messaging is evident in her work for L'Oréal as well. From witty taglines for Pureology's "Mirror Cling" campaign to the globally recognized "Your In-Between Clean" for Refresh and Go Dry Shampoo, Natalie's creative genius shines through.