Paid Social Advertising
Streaming Campaigns
MEG DONNELLY's "TITLE" HITS SPOTIFY HARD: MOXI-POWERED ADS CAMPAIGN DRIVES IMPRESSIVE RESULTS
Meg Donnelly, a rising star in Hollywood and the music industry, saw her latest single "title" surge in popularity through a strategic, multi-platform marketing campaign. Leveraging the power of Instagram, TikTok, and Spotify, the campaign effectively drove streams and listener engagement, with TikTok emerging as a particularly potent force in generating clicks. The impressive stream-to-listener ratio indicates that fans not only discovered the song but also returned to listen multiple times, demonstrating the song's undeniable appeal.
TikTok + IG Conversions: +90K, Spotify Streams: +120K, Playlist Adds: +6.8K
MOXI POWERS CHRIS MALINCHAK'S "CHRIS BOOGIE" TO SPOTIFY SUCCESS
Chris Malinchak, the renowned electronic musician, sought to elevate his latest album, "Chris Boogie," on Spotify. Moxi's strategic approach, leveraging Instagram ads with Artist Hub Deep Links, successfully drove significant streams, playlist adds, and saves.
By focusing on multiple tracks and creating engaging visual content, we maximized the album's impact and secured extensive algorithmic playlist additions, propelling "Chris Boogie" to new heights.
Spotify Streams: +808K, Playlist Adds: +28.4K, Saves: +35K
MOXI ELEVATES VÂN SCOTT MUSIC CAREER WITH STRATEGIC STREAM CAMPAIGNS
Vân Scott, the talented alt-pop singer-songwriter, partnered with Moxi to boost his music career. By strategically leveraging Spotify Showcase, Marquee, and Spotify Ads, we successfully increased his Spotify listenership and cultivated a loyal Instagram following. Key results include a 76% save rate for "Never Breathe The Same" and a significant boost in overall streams and followers.
Spotify Streams: +858K, Spotify Playlist Adds: +25K, Spotify Saves: +24K
Apple Music Plays: +50K, Shazams: +45K
TikTok Fan Building & Growth
OUR STRATEGIC TIKTOK CAMPAIGN DRIVES SIGNIFICANT GROWTH FOR LOOSIES TELEVISION
Loosies Television, the rock and roll storytelling channel, partnered with Moxi to elevate its TikTok presence. Through strategic use of Spark Ads, targeted advertising, and optimization techniques, we achieved significant results. The campaign led to a remarkable increase of 15 million video views, 17,000 new followers, and 54,000 profile views.
HAYES WARNER'S TIKTOK SOARS: A SUCCESSFUL CAMPAIGN INCREASES FOLLOWING AND ENGAGEMENT
Hayes Warner, a rising pop artist, partnered with Moxi to elevate her TikTok presence. By strategically leveraging TikTok ads and optimizing her content, we achieved significant results. The campaign led to a remarkable increase of 100,000 followers and 1.5 million video views. Additionally, we generated 5.9K pre-save conversions, demonstrating the effectiveness of our targeted approach.
LOCASH EXPANDS TIKTOK REACH WITH TARGETED CAMPAIGN
LoCash, the dynamic country music duo, successfully expanded their TikTok following and engagement through our targeted campaign. By leveraging TikTok's advanced targeting capabilities, we focused on reaching their ideal audience and driving significant results. The campaign resulted in a 30K follower increase and 500K additional video views.
Instagram Fan Building & Growth
Loosies TV Leverages Instagram Reels to Drive Significant Viewership
Loosies Televison, the rock and roll storytelling channel, successfully implemented an Instagram Reels campaign to increase viewership and engagement.
By strategically utilizing Reels, we achieved impressive results, including 5 million video views and 2.5 million video view-throughs.
Multi-Platform Fan Building & Growth
MOXI POWERS BUFFALO TOM'S NEW ALBUM JUMP ROPE MARKETING CAMPAIGN
Moxi successfully launched a targeted marketing campaign to promote Buffalo Tom's new album, Jump Rope. The campaign focused on driving website traffic, supporting tour promotion, growing their Instagram following, expanding their email list, and boosting merchandise sales. Through strategic ad placements, the band achieved significant results, including increased website traffic, ticket sales, social media engagement, and merchandise revenue.
New Mailing List Subs: +1K, Tickets Sold: +800, IG followers: +1.5K
Spotify Streams: 400K, Spotify Followers: 4K, Playlist Adds: 2.6K, Spotify Saves: 3.4K
JAKE THISTLE'S MUSIC CAREER TAKES OFF WITH MOXI'S STRATEGIC MARKETING
Jake Thistle, a 20-year-old musician, significantly expanded his streaming audience and fan base through a targeted marketing campaign powered by Moxi. The campaign focused on creative content development, social media growth, and re-marketing strategies. Key results include a 2,368% increase in Instagram followers, 12,617% increase in TikTok views, and 115K streams for his single "The Half Left Out." Thistle's music career continues to gain momentum with his first studio single, "Ghosted Road," winning Best Americana Song in 2022.
Spotify Streams: 115K, TikTok Views: 1.2M, TikTok Followers: +8K, Instagram Followers: +3K, CRM Merch: +$2K
THREE SECOND CHANCES FINDS SUCCESS WITH THE MOXI'S STRATEGIC MULTI-PLATFORM FAN BUILDING & GROWTH
Three Second Chances, an indie pop trio, successfully launched their music career with the help of a strategic multi-platform fan building & growth campaign. By leveraging Facebook, Instagram, and Spotify, Moxi was able to build a dedicated fanbase, increase streaming numbers, and generate significant buzz.
Key strategies included targeted advertising, engaging content creation, and a focused release timeline.
Instagram Follows: +2K, Facebook Follows: +5K, Spotify EP Streams: + 100K, Video Views: 500K, TruPlays: +106K
Tour Marketing Campaigns
THE ADAM EZRA GROUP SELLS OUT TOURS WITH TARGETED MARKETING
The Adam Ezra Group, a touring band, has successfully utilized our targeted marketing strategies to sell out shows across the country. By creating custom content and optimizing for ticket purchases, they've achieved a cost-effective and efficient approach to reaching their audience. Our strategy, which includes warm audience marketing and retargeting, has resulted in over 2,500 ticket purchases with a cost per purchase of just $1.71.
Website purchases: 2.5K, Cost per purchase: $1.71, Video Views ThruPlays: 100K, Landing Page Views: 10K, CTR: 5.8%
MOXI DRIVES SIGNIFICANT ROI FOR GRAYSTONE PROMOTIONS
Moxi partnered with Graystone Promotions to drive ticket sales for major and developing artists. By leveraging a multi-faceted digital marketing strategy, including Facebook Events, Video View campaigns, and conversion campaigns, we successfully increased website purchases and reduced the cost per purchase. This data-driven approach allowed us to effectively target audiences and maximize ROI.
Website purchases: 20K, Cost per purchase: $0.81, Video Views ThruPlays: 102K, Landing Page Views: 32K, CTR: 5%
BLKBOK's TOURING SUCCESS: A DATA-DRIVEN APPROACH
BLKBOK, a talented neo-classical pianist, aimed to expand their audience and drive ticket sales. Moxi's strategic approach, combining Facebook Events, Video View campaigns, and conversion campaigns, proved successful. By leveraging custom audiences, pixel-optimized landing pages, and targeted advertising, we were able to generate significant results, including over 1,200 website purchases and 25,000 video views.
Website purchases: 1.2K, Cost per purchase: $2.76, Video Views ThruPlays: 25K, Landing Page Views: 7K, CTR: 3.4%
YouTube Campaigns
LOOSIES TELEVISION'S YOUTUBE CAMPAIGN SOARS WITH EXPERTISE
Loosies Television, a rock and roll storytelling channel, achieved remarkable success with its YouTube advertising campaign, powered by Moxi's expertise. Through data-driven optimization, audience segmentation, and creative testing, the campaign surpassed industry benchmarks in cost efficiency, engagement, viewership, organic growth, and watch times. The campaign's success positioned Loosies Television as a leading player in the entertainment industry.