Moxi partnered with Legacy juggernaut “Invenium"  to create a social media presence for Stephen Still’s ( Crosby Stills and Nash )Instill Change. The concept for Instill Change was created after Billy Porter and Stephen Stills musical collaboration on Stills anthem “For What It's Worth” went viral after the 2020 DNC Convention .

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Building on this moment, Instill Change partnered with Michelle Obama's "When We All Vote" and leveraged it to assist in a nation wide effort to register voters.

 

After the election Moxi and Instill Change solidified the moment with a merch push in anticipation of the historic inauguration. Along with this incredible graphic by the Still’s team, our branding maven Natalie came up with the tag line “First we made noise. Then we made history.” For what its worth, it was the perfect fit and shows the power of music, activism, branding and strategic social media marketing.