Jake Thistle's Music Career Takes Off With Moxi's Strategic Marketing
OBJECTIVE:
Jake Thistle and Gold’n Retriever Entertainment were seeking to expand his streaming audience and fan base.​
Through strategic initiatives on TikTok and Instagram, our goal was to broaden his fan base and implement re-marketing strategies to drive increased ticket and merchandise sales for 2024. Our collaborative efforts included creative content consulting, executing a comprehensive F+ SH merchandising campaign, and targeted endeavors to enhance Jake's presence on social media platforms.
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Additionally, our focus was on driving Spotify and Apple Music streams and followers through a tailored F+ SH campaign, aiming to amplify Jake's visibility and engagement across streaming platforms.
STRATEGY:
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Creative guidance on TikTok advising Jake on crafting engaging content while maximizing with strategic ad campaign.​
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"Brooklyn Can Wait" DSP campaign elevated by highly engaging Meta + Spotify ads.
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Instagram Growth fueled by Immersive Meta strategies & creative consulting.
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We initiated the re-marketing process into a CRM for increased ticket and merch sales in 2024
RESULTS:​
​"The Half Left Out" has emerged as a phenomenal success, achieving a groundbreaking milestone with 115K streams, marking it as his most significant streaming achievement to date. The campaign has not only resonated with his audience but has also led to a staggering 2,368% increase in Instagram followers, highlighting the extensive growth and engagement on the platform. The TikTok presence experienced a meteoric rise with views soaring up to 1.33M, showcasing a remarkable 12,617% increase, a testament to the campaign's vitality and reach. As a crowning achievement, his first studio single “Ghosted Road” won the prestigious title of the Best Americana Song in 2022, solidifying its impact and recognition in the indie and Americana rock scene.