SOLD OUT SUCCESS: Transforming Followers into Superfans
OBJECTIVE: A 23M follower TikTok influencer Lala Sadii and her team partnered with us for her pop-up store merch launch. Our goal was to create magnetic appeal, align with her brand, and captivate both existing and new fans for a sell-out success, demonstrating high demand and strong brand support.
STRATEGY:
-
Powered up with Laylo for effective product drops. We revolutionized her merch drop strategy by leveraging the dynamic capabilities of Laylo, an innovative platform tailored to optimize impact and engagement.
-
We crafted a captivating TikTok story sequence, strategically designed to build anticipation and excitement. This sequence served as the perfect prelude to her surprise merch launch, generating buzz and intrigue among her audience.
-
We optimized engagement with a dedicated landing page, serving as a central hub for our audience. Seamlessly guiding them through the RSVP process with strategically placed Calls-to-Action (CTAs), we saw a substantial increase in RSVPs, reinforcing her market presence.
RESULTS: Within the first 24 hours of publishing the RSVP link on all her social media, we amassed over 24K sign-ups, a number that continued to climb, ultimately reaching over 25K. On the day of the drop which was the next day, CTR for the merch store link had reached 70% within two hours, and soared to 130% by the end of the day reaching 189% resulting in a complete sell-out within 48 hours. This remarkable achievement was made possible through the Moxi strategic use of Laylo's tools and services, which enabled us to instantly engage and captivate Lala's fan base, driving unprecedented sign-ups and an exceptional CTR for the merch store link.